Project: Lake Tekapo [Concept Work]

Project: Lake Tekapo [Concept Work]

LAKE TEKAPO [CONCEPT WORK]

We were approached by the Lake Tekapo Promotions group to give them some ideas on how to lift the township’s appeal to tourists. We jumped at the chance to excite them with an outsider’s perspective on what our favourite thing about Tekapo is, and what we believe to be their unique point of difference from other small towns in the area – the stunning night skies. We developed a logo concept inspired by constellations and the beautiful colours of the aurora that dances through the skies at night.

MARKETING CAMPAIGN

We fleshed this out with ideas on how to develop this in to a full marketing campaign, with brochures, t-shirts, bus decals, street signage, Christchurch Airport promotions and spreads in travel magazine Lonely Planet. We even developed a concept for Tekapo’s very own smart phone app which gives tourists a guide on all the things to see and do in Tekapo with special discount offers for using the app.

lake tekapo mobile smartphone app application design digital agency creative g&a christchurch

 

Project: Eat Well, Live Well

Project: Eat Well, Live Well

NEW WORLD: EAT WELL, LIVE WELL

New World Northwood launched the Eat Well, Live Well programme to contribute to keeping the local community in good health. They partnered with nutritionist Beck Ward to educate customers on healthy eating habits, and making nutritious meals and snacks on a budget. We created a brand for Beck and her programme called ‘Eat Well, Live Well, Love Food,’ which has now been picked up by New World nationwide!
We produced materials announcing the initiative and introducing Beck, including a DLE; a template for a monthly printed and digital newsletter; in-store pull-up banners; recipe templates for their food bag service, and more!

Project: DIYhomesales.nz

Project: DIYhomesales.nz

DIYHOMESALES.NZ

Private selling of houses is a growing trend. G&A enthusiastically took on the challenge of presenting this entirely new way of selling real estate to the public. We created a friendly, approachable brand that promotes benefits to the seller and puts sellers in the spotlight, not agents. We created visual brand elements including the first of a range of entertaining short cartoons imagining what sellers might do with the money they save.

Project: Procerto

Project: Procerto

Professional consultancy Procerto provides planning, engineering, design and build, and architectural services. They needed a sophisticated brand refresh that inspired confidence and conveyed thoughtfulness. Existing corporate colours were carried over from an earlier visual identity to retain familiarity with the brand.

WEBSITE

The first piece of collateral to be rolled out in the rebrand was updating Procerto’s website. G&A designed and built the website in-house, and helped the client develop the copy.

 

Project: ScenicNZ

Project: ScenicNZ

Experienced tour operators starting up a new coach tour and bus service from Queenstown needed to brand it distinctively. G&A created the ScenicNZ look and applied it, well, all over everything really. Vehicle livery is the most visible and effective branding in this industry so particular care was taken to develop a look that made the coaches, buses, mini-buses and 4WD vehicles stand out from the competition.

ENGAGING WEBSITE

The ScenicNZ website is the company’s other significant branding tool and G&A generated an information hierarchy and written content; designed the site; then commissioned photography and site building as well as an SEO and Google ad word programme to meet the client’s needs.