Experienced tour operators starting up a new coach tour and bus service from Queenstown needed to brand it distinctively. G&A created the ScenicNZ look and applied it, well, all over everything really. Vehicle livery is the most visible and effective branding in this industry so particular care was taken to develop a look that made the coaches, buses, mini-buses and 4WD vehicles stand out from the competition.


The ScenicNZ website is the company’s other significant branding tool and G&A generated an information hierarchy and written content; designed the site; then commissioned photography and site building as well as an SEO and Google ad word programme to meet the client’s needs.