To check out the final direction we went in to Mediterranean Foods, click here.
A group of travel agents formed a new co-operative model of travel agency to escape the dysfunctional franchise model they were working under.
A new name and brand were developed and rolled out across all collateral and media. A flexible colour palette was created which reflected different travel destinations as well as the various World Travellers’ regional offices. Files of all brand elements and templates for promotional tools were built and are now cloud-hosted so they are easily accessible to members. The brand manual was produced and is used to guide the application of the brand.
Coupland’s is committed to regular, seasonal promotional activity, and needed fresh campaigns to get customers repeatedly buying their products. G&A has developed and rolled out national promotional campaigns.
The company also regularly launches new products such as cupcakes, slices and lunches-to-go. G&A has generated the product brands, all collateral required including point-of-sale; posters; print ads and packaging. Delicious colour palettes and photography are used to appeal to the target market and tempt their taste buds.
