There is no better place to effect change than within your own sphere of influence so G&A is challenging some old ways of doing things and embracing new behaviours. We aim to deliver a positive return for society and a financial return on investment for our clients through using marketing budgets in more imaginative and effective ways. These goals are not mutually exclusive. We’ll achieve them by developing creative promotional campaigns that benefit not only our clients’ businesses, but also a third party. That third party could be a community, a charity, a family, a sports team, a school, a research project, a not-for-profit, a start-up enterprise or any cause with a profile our client shares values or interests with. We work with our clients to find a great match that offers them promotional activity and brand visibility through a symbiotic relationship.