Creative Marketing + Branding for the Greater Good +
We are increasingly demanding transparency and accountability in all areas of our lives.
Businesses are required to think more deeply about the direct and indirect effects their actions have on societies and the environment.
WHAT’s NEW? PROJECTs
WHAT’S NEW? BLOG
Merry Christmas from the team at G&A The Giveback Agency!
This month: The Road Traffic Accident Trauma Charitable Trust.
Changes, ahoy!, over at the G&A camp
Stage 1: Create The Story
Firstly, we get our clients to tell us about their businesses.
We like it when they talk a lot at this point.
Stage 2: Identify the best storytellers
Secondly, we collaborate with the client and look very hard at the clients perceived, actual and potential target markets. Those markets may be segmented.
We prioritise the market segments and choose the most appropriate media channels.
Stage 3: Tell the Story
Thirdly, we get our creative juices flowing and come up with exceptionally imaginative ways to reach those targets.
Stage 4: Publish the Story
The last stage is all about implementation: collaborating with the best media agency; printer or film production teams; and getting material printed, on the air or online, filmed, staged or built – whatever it takes!
We think our way laterally around challenges and we believe the creative part of any brand or promotion begins with the brand story and marketing strategy. Contact us to find out more about how we work through a campaign, stage by stage.
For specialist skills, we reach out to our network of acclaimed photographers, film makers, technical writers, animators, printers, signwriters, illustrators, sponsors, website builders, exhibition builders, social media managers, media buyers and professional geeks. We’ll integrate their services seamlessly into the big picture and manage your project or brand.
we’ve got you covered.