Project: Amazing Concrete

Project: Amazing Concrete

AMAZING CONCRETE

Amazing Concrete approached G&A to develop a brand that established their passion for sustainability within the medium and reflected their use of only the best quality materials and finishes, which are supported by a specialised steel reinforcing systems to ensure structural integrity and unbeatable strength that lasts.

The main logo graphic was developed by combining the delicate structure of a leaf – a longstanding symbol for being environmentally-friendly – and the strength and texture of pure concrete.

We also developed a simple and confident tagline for the company.
But the most fun of all, was conceptualising what a creative branding and advertising campaign could look like for the company using the company’s values and new tagline.

Project: Christchurch School of Music Brand

Project: Christchurch School of Music Brand

Christchurch School of Music

We were very excited to be given the opportunity to bring the Christchurch School of Music in to the contemporary landscape with a bold and creative re-brand. We came up with a modern, digital take on the soundwave for their logo, which was enthusiastically embraced by the School and their wider committee as they see their younger students losing the need for reading music and instead shifting focus to digital music production and aural skills.
A bold look and feel was employed for the brand’s imagery and supporting aesthetics, with crisp, sans-serif fonts and a multi-faceted new byline of ‘Play More!’

WEBSITE

The first piece of collateral to go live before the entire rebrand was rolled out early 2016, was the website. One of the most playful and bold websites we have created here at G&A, the home page immediately catches your imagination with the School’s new logo coming to life in an animated form centre front.

 

 

Project: Primo Bathroomware

Project: Primo Bathroomware

Primo Bathroomware

Primo is a Christchurch-based manufacturer that makes bathroom cabinetry locally. Their point of difference is that the products feature high-quality imported European vanity tops, basins and hardware. The company is family-owned and has operated for about three decades successfully, dealing mainly with bathroomware retailers and installers without the need for direct-to-public retail promotions.

Plans for expansion of the market into Auckland required an update of the brand to give it a personality that appeals to the end user. So Primo came to the team at G&A to get the job done. The market was identified as women in the mid-to-upper socio-economic group, and so we worked with them to develop the brand in a direction that felt more feminine, fashionable, and fun; developing the use of the original ‘spots’ from their old logo and refreshing the colour palette.

We then commissioned clean and crisp photography of their entire product range, to be used across the website and a brochure we developed with them to help customers personally select their preferred design features and create their own unique bathroomware.

Project: Antarctica NZ [Concept Work]

Project: Antarctica NZ [Concept Work]

ANTARCTICA NZ [CONCEPT WORK]

Antarctica NZ are a long standing client of ours, we’ve done a lot of work for them over the years especially in designing their annual reports. They approached us to have a look at doing some concept work for a potential rebrand, but it never went ahead. However, we are very proud of the work our designers produced and think it’s world-class!

Project: Niue’s Kalaga Beer Brand

Project: Niue’s Kalaga Beer Brand

NIUE’s KALAGA BEER

We were asked to develop a simple but strong brand for a new beer for export to Niue. We researched and came up with the name ‘kalaga’ – meaning to ‘shout’, i.e. buy someone a drink, in Niuean. Happily, the sound of it mimics the word ‘lager.’ The brand was applied first to the product packaging: can labels and cartons. The sumptuous patterned backgrounds on the labels are drawn from reference to Niuean weaving, a respected cultural practice on the island.

NAME, BRAND, LABEL AND CARTON DESIGN AND PRODUCTION