Amazing Concrete approached G&A to develop a brand that established their passion for sustainability within the medium and reflected their use of only the best quality materials and finishes, which are supported by a specialised steel reinforcing systems to ensure structural integrity and unbeatable strength that lasts.

The main logo graphic was developed by combining the delicate structure of a leaf – a longstanding symbol for being environmentally-friendly – and the strength and texture of pure concrete.

We also developed a simple and confident tagline for the company.
But the most fun of all, was conceptualising what a creative branding and advertising campaign could look like for the company using the company’s values and new tagline.