Project: NZFoam Brand Development

Project: NZFoam Brand Development

G&A believes that NZFoam’s insulation product is markedly different from other insulation products on the New Zealand market and shows distinct features and benefits. Which is why we were more than keen to help set up the strategy to launch them to the forefront of the kiwi building professionals and punters in 2019.

In 2018, we worked with them to develop their brand story to lay the foundations for country-domination; outlining their core values, unique selling point and elevator pitch to help unify the team and help educate their potential customers on how superior their insulation is to all others. Developing the tagline ‘Warmer Forever’ to encompass what we want to communicate to the public, and refreshing their website to make it mobile friendly, SEO friendly, and communicating the product benefits clearly and effectively.

WEBSITE UPGRADE

The brand new NZFoam website is the company’s most significant branding tool and G&A generated an information hierarchy and keyword-rich written content; designed the site; and built the site in-house, optimising it for future Search Engine Marketing and other online digital marketing activities.

Project: Eliot Sinclair Rebrand and Website

Project: Eliot Sinclair Rebrand and Website

ELIOT SINCLAIR & PARTNERS

In 1932, Registered Surveyor Eliot Orton Sinclair founded the surveying firm ‘Eliot O Sinclair’ in Christchurch which has since evolved into the entity now known as Eliot Sinclair & Partners Ltd. In 2018, we begun working with Eliot Sinclair & Partners (ESP) to refresh their brand identity and internal brand story to boost their profile and rightfully place them as one of Christchurch’s best firms amongst their competitors.

ENGAGING WEBSITE

The brand new Eliot Sinclair website is the company’s most significant branding tool and G&A generated an information hierarchy and written content; designed the site; and built the site in-house, tying in with their existing Google Adword scheduling which was running through their old site.

Project: AKIVA

Project: AKIVA

The Phone Guys approached us at the end of 2017 to revamp their brand. They had already done the leg work in renaming themselves, and updating their service offering from being telecommunications focussed to full-service technology solutions for businesses. This small, local team have a heck of a lot of personality and wanted their new brand to reflect that. G&A developed a new logo for the new company name, Akiva, and a brand look and feel that is modern, approachable, and multi-faceted in it’s approach to colour which is now being rolled out across the company’s marketing touch points; most notably the new, slick website with an online shop designed and developed in-house at G&A.

Project: Furtography

Project: Furtography

FURTOGRAPHY

‘Furtography’ is the moniker of Christchurch-based pet photographer, Craig Turner-Bullock. Craig, came to G&A with the challenge to update his outdated looking logo he designed himself years ago. He wanted something that could work in black or white, and retained some element of ‘fur’ – and if possible, integrated the fur of his beloved Bengal.

We developed a new brand look and feel for him to incorporate not just his kitty’s fur, but to celebrate furs of all lengths and textures, to reflect the (sometimes crazy) range of animals he has worked with.

He immediately fell in love with the branding direction and logo, so much he stuck furs all throughout his studio as well! We are loving how Craig has embraced the brand and have fun coming up with new furry ideas to help promote his work. 

Project: Amazing Concrete

Project: Amazing Concrete

AMAZING CONCRETE

Amazing Concrete approached G&A to develop a brand that established their passion for sustainability within the medium and reflected their use of only the best quality materials and finishes, which are supported by a specialised steel reinforcing systems to ensure structural integrity and unbeatable strength that lasts.

The main logo graphic was developed by combining the delicate structure of a leaf – a longstanding symbol for being environmentally-friendly – and the strength and texture of pure concrete.

We also developed a simple and confident tagline for the company.
But the most fun of all, was conceptualising what a creative branding and advertising campaign could look like for the company using the company’s values and new tagline.