The Tuning Fork

The Tuning Fork were wanting to rebrand their existing Auckland club venue “The Great South Pacific Tuning Fork” with a new logo and brand aesthetic that best represents where the venue is situated today in the local and international music industry. The refreshed and modernised branding has been rolled out across the venue website, social media presence, venue signage and print collateral.

G&A set to work to create a dynamic and contemporary brand which was genre-less and reflected the key offering of the venue: sound! A set of icons and textures were developed to represent soundforms, and a strong colour palette developed to set them apart from other live music venues in Auckland. The logo itself is text-based, but reflects the 3D form of a sound wave ebbing and flowing.


The pièce de résistance of the rebrand is the Tuning Fork’s new website. Featuring all the key elements of the new look & feel, and an automated gig listing system to make adminstrative staffs’ lives easier for managing announcements, and taking down shows the day after they have happened. Built completely responsive to work on desktops, tablets and mobile.