Coupland’s is committed to regular, seasonal promotional activity, and needed fresh campaigns to get customers repeatedly buying their products. G&A has developed and rolled out national promotional campaigns.
The company also regularly launches new products such as cupcakes, slices and lunches-to-go. G&A has generated the product brands, all collateral required including point-of-sale; posters; print ads and packaging. Delicious colour palettes and photography are used to appeal to the target market and tempt their taste buds.