by TheGivebackAgency | Oct 26, 2017
Experienced tour operators starting up a new coach tour and bus service from Queenstown needed to brand it distinctively. G&A created the ScenicNZ look and applied it, well, all over everything really. Vehicle livery is the most visible and effective branding in this industry so particular care was taken to develop a look that made the coaches, buses, mini-buses and 4WD vehicles stand out from the competition.
ENGAGING WEBSITE
The ScenicNZ website is the company’s other significant branding tool and G&A generated an information hierarchy and written content; designed the site; then commissioned photography and site building as well as an SEO and Google ad word programme to meet the client’s needs.
by TheGivebackAgency | Oct 26, 2017
Small loans company, Zak, has been operating in Invercargill since 1985. The company needed a cost-effective re-brand to stand out from the competition. We went through the
G&A four-stage branding process to identify the company’s values and its point of difference before beginning the design process.
THE DETAILS
We gave Zak a bright, breezy, non-threatening voice and look (with a touch of humour) reflecting the new brand story and applied it to the company email footer, stationery, signage and website.
Designed by: G&A Creative Agency
Built by: Catchlight
by TheGivebackAgency | Oct 4, 2017
Emerge Aotearoa provides a wide range of community-based mental health, addiction, disability support and social housing services nationwide. Already having rebranded with another agency after forming in 2015 from the merger of Recovery Solutions Group and Richmond New Zealand, Emerge approached G&A to develop their brand story, and help them expand their brand for the multi-faceted services they provide.
by TheGivebackAgency | Nov 9, 2015
MEDITERRANEAN FOODS [CONCEPT WORK]
Mediterranean Foods wholesale food company approached us to rebrand their business after they separated from a sister retail company of the same name. They needed to have a completely separate and strong visual identity from the other Mediterranean Foods to maintain their exposure and to avoid any confusion that the two were the same company. This was a first concept we presented to them based on the whimsical romance of the Mediterranean, which in the end was deemed to be a bit much – but we loved it so wanted to share it!
To check out the final direction we went in to Mediterranean Foods, click here.
by TheGivebackAgency | Nov 10, 2013
A group of travel agents formed a new co-operative model of travel agency to escape the dysfunctional franchise model they were working under.
A new name and brand were developed and rolled out across all collateral and media. A flexible colour palette was created which reflected different travel destinations as well as the various World Travellers’ regional offices. Files of all brand elements and templates for promotional tools were built and are now cloud-hosted so they are easily accessible to members. The brand manual was produced and is used to guide the application of the brand.
