Christchurch Agency for Energy (CAfE), an organisation committed to educating the Christchurch public about using energy more efficiently and weaning people of dependency on fossil fuels, was funded by the city council. The organisation collated data on energy use and came up with ways of using less energy, embracing alterative fuels, and of educating the public on implementing its recommendations. G&A developed a logo comprising four motifs which represented four different alternative energy sources. Together, they formed an image used to brand the CAfE organisation, and individually, the motifs identified information about bio-fuels, hydro-electricity, solar power and wind power.
Templates were developed for print advertising campaigns, with a focus on hard information about benefits to energy consumers about potential savings and alternative sources.
The client loved the structure of the logo and brand, which functioned exactly as intended and, according to public feedback, was visually appealing.