Project: IPORT

Project: IPORT

The Carter Group approached us to create a brand identity for their new industrial inland port development at Rolleston. The brief was to develop a strong visual identity to match the weight of the amazing opportunity this creates for South Island logistics and local businesses. We developed a brand, designed and built them a website, and are now in the process of putting together the rest of their collateral including brochures, billboards, advertisements and stationery.

Project: DIYhomesales.nz

Project: DIYhomesales.nz

DIYHOMESALES.NZ

Private selling of houses is a growing trend. G&A enthusiastically took on the challenge of presenting this entirely new way of selling real estate to the public. We created a friendly, approachable brand that promotes benefits to the seller and puts sellers in the spotlight, not agents. We created visual brand elements including the first of a range of entertaining short cartoons imagining what sellers might do with the money they save.

Project: Procerto

Project: Procerto

Professional consultancy Procerto provides planning, engineering, design and build, and architectural services. They needed a sophisticated brand refresh that inspired confidence and conveyed thoughtfulness. Existing corporate colours were carried over from an earlier visual identity to retain familiarity with the brand.

WEBSITE

The first piece of collateral to be rolled out in the rebrand was updating Procerto’s website. G&A designed and built the website in-house, and helped the client develop the copy.

 

Project: ScenicNZ

Project: ScenicNZ

Experienced tour operators starting up a new coach tour and bus service from Queenstown needed to brand it distinctively. G&A created the ScenicNZ look and applied it, well, all over everything really. Vehicle livery is the most visible and effective branding in this industry so particular care was taken to develop a look that made the coaches, buses, mini-buses and 4WD vehicles stand out from the competition.

ENGAGING WEBSITE

The ScenicNZ website is the company’s other significant branding tool and G&A generated an information hierarchy and written content; designed the site; then commissioned photography and site building as well as an SEO and Google ad word programme to meet the client’s needs.