Project: NZFoam Brand Development

Project: NZFoam Brand Development

G&A believes that NZFoam’s insulation product is markedly different from other insulation products on the New Zealand market and shows distinct features and benefits. Which is why we were more than keen to help set up the strategy to launch them to the forefront of the kiwi building professionals and punters in 2019.

In 2018, we worked with them to develop their brand story to lay the foundations for country-domination; outlining their core values, unique selling point and elevator pitch to help unify the team and help educate their potential customers on how superior their insulation is to all others. Developing the tagline ‘Warmer Forever’ to encompass what we want to communicate to the public, and refreshing their website to make it mobile friendly, SEO friendly, and communicating the product benefits clearly and effectively.

WEBSITE UPGRADE

The brand new NZFoam website is the company’s most significant branding tool and G&A generated an information hierarchy and keyword-rich written content; designed the site; and built the site in-house, optimising it for future Search Engine Marketing and other online digital marketing activities.

Project: Eliot Sinclair Rebrand and Website

Project: Eliot Sinclair Rebrand and Website

ELIOT SINCLAIR & PARTNERS

In 1932, Registered Surveyor Eliot Orton Sinclair founded the surveying firm ‘Eliot O Sinclair’ in Christchurch which has since evolved into the entity now known as Eliot Sinclair & Partners Ltd. In 2018, we begun working with Eliot Sinclair & Partners (ESP) to refresh their brand identity and internal brand story to boost their profile and rightfully place them as one of Christchurch’s best firms amongst their competitors.

ENGAGING WEBSITE

The brand new Eliot Sinclair website is the company’s most significant branding tool and G&A generated an information hierarchy and written content; designed the site; and built the site in-house, tying in with their existing Google Adword scheduling which was running through their old site.

Project: AKIVA

Project: AKIVA

The Phone Guys approached us at the end of 2017 to revamp their brand. They had already done the leg work in renaming themselves, and updating their service offering from being telecommunications focussed to full-service technology solutions for businesses. This small, local team have a heck of a lot of personality and wanted their new brand to reflect that. G&A developed a new logo for the new company name, Akiva, and a brand look and feel that is modern, approachable, and multi-faceted in it’s approach to colour which is now being rolled out across the company’s marketing touch points; most notably the new, slick website with an online shop designed and developed in-house at G&A.

Project: Christchurch School of Music Brand

Project: Christchurch School of Music Brand

Christchurch School of Music

We were very excited to be given the opportunity to bring the Christchurch School of Music in to the contemporary landscape with a bold and creative re-brand. We came up with a modern, digital take on the soundwave for their logo, which was enthusiastically embraced by the School and their wider committee as they see their younger students losing the need for reading music and instead shifting focus to digital music production and aural skills.
A bold look and feel was employed for the brand’s imagery and supporting aesthetics, with crisp, sans-serif fonts and a multi-faceted new byline of ‘Play More!’

WEBSITE

The first piece of collateral to go live before the entire rebrand was rolled out early 2016, was the website. One of the most playful and bold websites we have created here at G&A, the home page immediately catches your imagination with the School’s new logo coming to life in an animated form centre front.

 

 

Project: Mediterranean Foods

Project: Mediterranean Foods

MEditerranean foods

After presenting another creative rebrand concept to Mediterranean Foods, they locked in this one, a simple but warm and inviting Mediterranean aesthetic which promises delicious produce and goods from the Mediterranean region. We went on to develop their branding collateral, stationary, and a stunningly simple website with a third party back-end wholesale ordering system for their regular clients in the hospitality industry to aid efficiency in their warehouse processes out in Rangiora.