Project: Mount Brown Estates: Brand Strengthening

Project: Mount Brown Estates: Brand Strengthening

Mount Brown Estates

We have worked with Mount Brown Estates for a number of years now, designing wine labels and helping with marketing campaigns. We were very excited when they approached us at the start of 2019 saying they were ready to take their brand to the next level. This didn’t mean just strengthening the look of the brand, but what the story behind Mount Brown Estates really was, and how we could make that clearer to wine lovers around New Zealand and beyond.

We swiftly launched in to our four-stage process, and discovered the ‘why’ behind Mount Brown Estates; their team, the vineyards, and the winery. Everything they do comes from a great understanding of the entire process of creating wine, and knowing that having care and control over the process from vine-to-bottle allows Mount Brown Estates to create the high quality drop that they do.

Going through this research, development, and final story telling process allowed our creative juices to flow in to how we might let this story flow in to the visual representation of the band. And thus, we were inspired by the teams’ passion for the process, and their work ethic on the vineyard and in the winery. The entire team is a hands-on, can do bunch, and the story behind father-daughter duo, Tony and Catherine, having literally built this business with their own hands – we wanted to reflect that in the creative. So we set out gathering some historical scribblings of their original plans for the vineyard and winery as graphic elements, and also developed some intricate and rustic hand-drawn pieces of vineyard and winery imagery.

The overall effect is a slick but warm and approachable brand, elevating their business in the market and helping to drive interest and trust in the brand.

Image: Original mood board brainstorm for aesthetic elements of the brand.

ILLUSTRATIONS

We worked closely with local artist, Hannah Weeber, to create a series of beautiful hand-drawn images for the brand.

 

Project: Christchurch School of Music Brand

Project: Christchurch School of Music Brand

Christchurch School of Music

We were very excited to be given the opportunity to bring the Christchurch School of Music in to the contemporary landscape with a bold and creative re-brand. We came up with a modern, digital take on the soundwave for their logo, which was enthusiastically embraced by the School and their wider committee as they see their younger students losing the need for reading music and instead shifting focus to digital music production and aural skills.
A bold look and feel was employed for the brand’s imagery and supporting aesthetics, with crisp, sans-serif fonts and a multi-faceted new byline of ‘Play More!’

WEBSITE

The first piece of collateral to go live before the entire rebrand was rolled out early 2016, was the website. One of the most playful and bold websites we have created here at G&A, the home page immediately catches your imagination with the School’s new logo coming to life in an animated form centre front.

 

 

Project: Primo Bathroomware

Project: Primo Bathroomware

Primo Bathroomware

Primo is a Christchurch-based manufacturer that makes bathroom cabinetry locally. Their point of difference is that the products feature high-quality imported European vanity tops, basins and hardware. The company is family-owned and has operated for about three decades successfully, dealing mainly with bathroomware retailers and installers without the need for direct-to-public retail promotions.

Plans for expansion of the market into Auckland required an update of the brand to give it a personality that appeals to the end user. So Primo came to the team at G&A to get the job done. The market was identified as women in the mid-to-upper socio-economic group, and so we worked with them to develop the brand in a direction that felt more feminine, fashionable, and fun; developing the use of the original ‘spots’ from their old logo and refreshing the colour palette.

We then commissioned clean and crisp photography of their entire product range, to be used across the website and a brochure we developed with them to help customers personally select their preferred design features and create their own unique bathroomware.

Project: SmartLift

Project: SmartLift

SmartLift Systems

In late 2015, two things became obvious: firstly, that the regional stock of damaged houses was finite and Smartlift needed to promote its service to retain the lion’s share of the work still available while considering its strategy for the future. Secondly, the company became aware it was now time to put something back into the community that had given it so much work.

They rightly looked to the valiant team at G&A Creative Agency to help.

We went to the drawing board to create a campaign to raise brand recognition and ensure the company’s point of difference came across. The campaign had to find qualified leads that would ultimately generate referrals and increased business for Smartlift.

We came up with finding an earthquake-damaged community building, such as a clubhouse or similar, that would benefit from the Smartlift process. Smartlift would lift and level it at no cost for the benefit of the community using it. All promotion would focus on benefits to the community rather than on the client, and community engagement would be encouraged. Costs of running this type of campaign, even including the building lift, can be much less than running a typical advertising campaign with conventional media placement.

Impressions

Reach (Unique Users)

Page 'Likes' from 0

%

Increase in website visits

The campaign raised the public profile of Smartlift beyond expectations. And best of all, the results were measurable.

 

  • 231,463 impressions by 123,273 unique users of the Smartlift brand on social media.
  • Growing the Smartlift Facebook page from 0 to 1,093 “likes”
  • Nearly 10,000 visits, including 7,036 unique visitors, to Smartlift’s website in two months
  • Average daily traffic to the Smartlift website increased by 600% during the campaign.
  • The majority of the group is between the ages of 25 and 44; 60% are female and 40% male, mostly from Christchurch, New Zealand.