Project: Foodstuffs South Island Gala 2018

Project: Foodstuffs South Island Gala 2018

FOODSTUFFS SOUTH ISLAND GALA 2018

We were elated to help Foodstuffs South Island celebrate their milestone of hitting $3b in turnover this year with a series of outrageous events for staff and members. Inspired by the simultaneous release of their new book “Feeding the South: A history of Foodstuffs in the South Island 1928–2018” by Alan Malcolmson with John McCrystal, we put together a theme of the landscape of grocery shopping for New Zealanders in the 1920s, 30s, and 40s.

The largest event for the Members was held in the great hall of the Wigram Airforce Museum, appropriately surrounded by the stunning aircraft of the early 20th Century. We worked closely with the team at Theme Productions to bring our ‘Blast from our Past’ theme to life in the hall, and we were entertained by the wonderfully hilarious MC, Michele A’Court, who walked us through a week in the life of a regular shopper in the 1920s.

Later in the night, we were enthralled by the live music of the Garden City Big Band, while dance troupe, The Swingtown Rebels, performed a range of vintage dances – and even taught a quick lesson to the 300+ attendees so we could all dance on-theme for the rest of the night!

It all wound down in a hidden area set up as a traditional Speakeasy bar before guests ‘charleston’ed’ and ‘lindy-hopped’ on home.

We’d like to congratulate FSSI again for their hard work to supply the South Island with it’s grocery needs.

Project: Foodstuffs South Island Annual Reports

Project: Foodstuffs South Island Annual Reports

FOODSTUFFS SOUTH ISLAND – ANNUAL REPORTS

Foodstuffs South Island Ltd has come to G&A to produce their annual reports since 2008: that’s eleven we’ve completed to date! For each of them, we develop a creative theme for the year. From there, the process involves tasks such as sourcing models, writing up a shooting schedule for the photographer, then art-directing the shoot. Photos selected and manipulated as necessary, illustrations created in-house or by commission, designs and visuals produced; text edited and proofed if required; finished artwork prepared; and lastly, printing managed by G&A.

The 2017 and 2018 Reports are showcased in bites below.

Project: Medbury School

Project: Medbury School

MEDBURY SCHOOL

Leading private boys primary school, Medbury School, approached us develop a creative concept for their updated core values, with focus on a set of base skills spanning across all educational sectors such as creativity, confidence, compassion, environmental awarenees, and embracing the digital world, that every student would graduate and enter the next phase of their life with. They had been calling this ‘The Medbury Boy’ which sparked the inspiration of presenting these core values as a fun, anatomical infographic with various objects and illustrations representing each category of skills.

This was developed to use as a small brochure introducing their updated core values alongside presenting the schools’ facility developments at their end-of-year prizegiving. Plans to roll out this creative across the rest of their marketing materials are in the works as we speak!

Working alongside local rockstar photographer, Dave Richards, to bring our concept to life was an absolute treat!

Project: Otahuna Lodge

Project: Otahuna Lodge

Otahuna Lodge

The new owners of Otahuna Lodge, a historic Canterbury homestead converted into up-market accommodation, required branding collateral of exquisite taste.

G&A developed a logo that truly referenced the location, Edwardian history, appearance and luxury of the house. G&A was then challenged to create a unique, elegantly-branded guest-room compendium and came up with the wooden box featuring laser-cut marquetry of the logo on a sliding lid. The G&A team oversaw all production, working with local artisans using native timbers.