Project: Solid Energy Communications

Project: Solid Energy Communications

SOLID ENERGY COMMUNICATIONS

G&A designed and produced a variety of collateral for Solid Energy, encompassing internal and external communications. These range from creative campaigns for recruitment drives through website development to newsletters. G&A also designed and produced the organisation’s annual report for over twelve years.

Project: World Travellers

Project: World Travellers

WORLD TRAVELLERS

A group of travel agents formed a new co-operative model of travel agency to escape the dysfunctional franchise model they were working under.

A new name and brand were developed and rolled out across all collateral and media. A flexible colour palette was created which reflected different travel destinations as well as the various World Travellers’ regional offices. Files of all brand elements and templates for promotional tools were built and are now cloud-hosted so they are easily accessible to members. The brand manual was produced and is used to guide the application of the brand.

Project: Couplands

Project: Couplands

COUPLANDS

Coupland’s is committed to regular, seasonal promotional activity, and needed fresh campaigns to get customers repeatedly buying their products. G&A has developed and rolled out national promotional campaigns.

The company also regularly launches new products such as cupcakes, slices and lunches-to-go. G&A has generated the product brands, all collateral required including point-of-sale; posters; print ads and packaging. Delicious colour palettes and photography are used to appeal to the target market and tempt their taste buds.

Project: Christchurch Agency for Energy

Project: Christchurch Agency for Energy

CHRISTCHURCH AGENCY for ENERGY (CAFE)

Christchurch Agency for Energy (CAfE), an organisation committed to educating the Christchurch public about using energy more efficiently and weaning people of dependency on fossil fuels, was funded by the city council. The organisation collated data on energy use and came up with ways of using less energy, embracing alterative fuels, and of educating the public on implementing its recommendations. G&A developed a logo comprising four motifs which represented four different alternative energy sources. Together, they formed an image used to brand the CAfE organisation, and individually, the motifs identified information about bio-fuels, hydro-electricity, solar power and wind power.

Templates were developed for print advertising campaigns, with a focus on hard information about benefits to energy consumers about potential savings and alternative sources.

The client loved the structure of the logo and brand, which functioned exactly as intended and, according to public feedback, was visually appealing.