Project: Emerge Aotearoa

Project: Emerge Aotearoa

EMERGE AOTEAROA

Emerge Aotearoa provides a wide range of community-based mental health, addiction, disability support and social housing services nationwide. Already having rebranded with another agency after forming in 2015 from the merger of Recovery Solutions Group and Richmond New Zealand, Emerge approached G&A to develop their brand story, and help them expand their brand for the multi-faceted services they provide.

Project: Mariner Insurance

Project: Mariner Insurance

MARINER MARINE INSURANCE

Mariner Marine Insurance came to us to create an engaging, light-hearted ad creative campaign to roll out across online web ads and print media. A lot of laughs were had in developing this fun creative focussing on situations you don’t want to be in while out on your boat!

Project: Couplands

Project: Couplands

COUPLANDS

Coupland’s is committed to regular, seasonal promotional activity, and needed fresh campaigns to get customers repeatedly buying their products. G&A has developed and rolled out national promotional campaigns.

The company also regularly launches new products such as cupcakes, slices and lunches-to-go. G&A has generated the product brands, all collateral required including point-of-sale; posters; print ads and packaging. Delicious colour palettes and photography are used to appeal to the target market and tempt their taste buds.

Project: The Champion Centre

Project: The Champion Centre

The Champion Centre

The Champion Centre is a registered charitable trust supporting families of children with developmental delays.

The Centre needed to gain greater community awareness through media exposure and advertising. G&A refreshed the brand and created a professional fund-raising package. The new package is now part of a large referral programme being carried out by the families involved in the Centre and is being used to open new fund-raising channels.

Project: Christchurch Agency for Energy

Project: Christchurch Agency for Energy

CHRISTCHURCH AGENCY for ENERGY (CAFE)

Christchurch Agency for Energy (CAfE), an organisation committed to educating the Christchurch public about using energy more efficiently and weaning people of dependency on fossil fuels, was funded by the city council. The organisation collated data on energy use and came up with ways of using less energy, embracing alterative fuels, and of educating the public on implementing its recommendations. G&A developed a logo comprising four motifs which represented four different alternative energy sources. Together, they formed an image used to brand the CAfE organisation, and individually, the motifs identified information about bio-fuels, hydro-electricity, solar power and wind power.

Templates were developed for print advertising campaigns, with a focus on hard information about benefits to energy consumers about potential savings and alternative sources.

The client loved the structure of the logo and brand, which functioned exactly as intended and, according to public feedback, was visually appealing.