Project: Christchurch School of Music Brand

Project: Christchurch School of Music Brand

Christchurch School of Music

We were very excited to be given the opportunity to bring the Christchurch School of Music in to the contemporary landscape with a bold and creative re-brand. We came up with a modern, digital take on the soundwave for their logo, which was enthusiastically embraced by the School and their wider committee as they see their younger students losing the need for reading music and instead shifting focus to digital music production and aural skills.
A bold look and feel was employed for the brand’s imagery and supporting aesthetics, with crisp, sans-serif fonts and a multi-faceted new byline of ‘Play More!’


The first piece of collateral to go live before the entire rebrand was rolled out early 2016, was the website. One of the most playful and bold websites we have created here at G&A, the home page immediately catches your imagination with the School’s new logo coming to life in an animated form centre front.



Project: SmartLift

Project: SmartLift

SmartLift Systems

In late 2015, two things became obvious: firstly, that the regional stock of damaged houses was finite and Smartlift needed to promote its service to retain the lion’s share of the work still available while considering its strategy for the future. Secondly, the company became aware it was now time to put something back into the community that had given it so much work.

They rightly looked to the valiant team at G&A Creative Agency to help.

We went to the drawing board to create a campaign to raise brand recognition and ensure the company’s point of difference came across. The campaign had to find qualified leads that would ultimately generate referrals and increased business for Smartlift.

We came up with finding an earthquake-damaged community building, such as a clubhouse or similar, that would benefit from the Smartlift process. Smartlift would lift and level it at no cost for the benefit of the community using it. All promotion would focus on benefits to the community rather than on the client, and community engagement would be encouraged. Costs of running this type of campaign, even including the building lift, can be much less than running a typical advertising campaign with conventional media placement.


Reach (Unique Users)

Page 'Likes' from 0


Increase in website visits

The campaign raised the public profile of Smartlift beyond expectations. And best of all, the results were measurable.


  • 231,463 impressions by 123,273 unique users of the Smartlift brand on social media.
  • Growing the Smartlift Facebook page from 0 to 1,093 “likes”
  • Nearly 10,000 visits, including 7,036 unique visitors, to Smartlift’s website in two months
  • Average daily traffic to the Smartlift website increased by 600% during the campaign.
  • The majority of the group is between the ages of 25 and 44; 60% are female and 40% male, mostly from Christchurch, New Zealand.

Project: Lake Tekapo [Concept Work]

Project: Lake Tekapo [Concept Work]


We were approached by the Lake Tekapo Promotions group to give them some ideas on how to lift the township’s appeal to tourists. We jumped at the chance to excite them with an outsider’s perspective on what our favourite thing about Tekapo is, and what we believe to be their unique point of difference from other small towns in the area – the stunning night skies. We developed a logo concept inspired by constellations and the beautiful colours of the aurora that dances through the skies at night.


We fleshed this out with ideas on how to develop this in to a full marketing campaign, with brochures, t-shirts, bus decals, street signage, Christchurch Airport promotions and spreads in travel magazine Lonely Planet. We even developed a concept for Tekapo’s very own smart phone app which gives tourists a guide on all the things to see and do in Tekapo with special discount offers for using the app.

lake tekapo mobile smartphone app application design digital agency creative g&a christchurch


Project: Eat Well, Live Well

Project: Eat Well, Live Well


New World Northwood launched the Eat Well, Live Well programme to contribute to keeping the local community in good health. They partnered with nutritionist Beck Ward to educate customers on healthy eating habits, and making nutritious meals and snacks on a budget. We created a brand for Beck and her programme called ‘Eat Well, Live Well, Love Food,’ which has now been picked up by New World nationwide!
We produced materials announcing the initiative and introducing Beck, including a DLE; a template for a monthly printed and digital newsletter; in-store pull-up banners; recipe templates for their food bag service, and more!




Private selling of houses is a growing trend. G&A enthusiastically took on the challenge of presenting this entirely new way of selling real estate to the public. We created a friendly, approachable brand that promotes benefits to the seller and puts sellers in the spotlight, not agents. We created visual brand elements including the first of a range of entertaining short cartoons imagining what sellers might do with the money they save.