We went to the drawing board to create a campaign to raise brand recognition and ensure the company’s point of difference came across. The campaign had to find qualified leads that would ultimately generate referrals and increased business for Smartlift.
We came up with finding an earthquake-damaged community building, such as a clubhouse or similar, that would benefit from the Smartlift process. Smartlift would lift and level it at no cost for the benefit of the community using it. All promotion would focus on benefits to the community rather than on the client, and community engagement would be encouraged. Costs of running this type of campaign, even including the building lift, can be much less than running a typical advertising campaign with conventional media placement.