Project: Foodstuffs South Island Gala 2018

Project: Foodstuffs South Island Gala 2018

FOODSTUFFS SOUTH ISLAND GALA 2018

We were elated to help Foodstuffs South Island celebrate their milestone of hitting $3b in turnover this year with a series of outrageous events for staff and members. Inspired by the simultaneous release of their new book “Feeding the South: A history of Foodstuffs in the South Island 1928–2018” by Alan Malcolmson with John McCrystal, we put together a theme of the landscape of grocery shopping for New Zealanders in the 1920s, 30s, and 40s.

The largest event for the Members was held in the great hall of the Wigram Airforce Museum, appropriately surrounded by the stunning aircraft of the early 20th Century. We worked closely with the team at Theme Productions to bring our ‘Blast from our Past’ theme to life in the hall, and we were entertained by the wonderfully hilarious MC, Michele A’Court, who walked us through a week in the life of a regular shopper in the 1920s.

Later in the night, we were enthralled by the live music of the Garden City Big Band, while dance troupe, The Swingtown Rebels, performed a range of vintage dances – and even taught a quick lesson to the 300+ attendees so we could all dance on-theme for the rest of the night!

It all wound down in a hidden area set up as a traditional Speakeasy bar before guests ‘charleston’ed’ and ‘lindy-hopped’ on home.

We’d like to congratulate FSSI again for their hard work to supply the South Island with it’s grocery needs.

Project: Furtography

Project: Furtography

FURTOGRAPHY

‘Furtography’ is the moniker of Christchurch-based pet photographer, Craig Turner-Bullock. Craig, came to G&A with the challenge to update his outdated looking logo he designed himself years ago. He wanted something that could work in black or white, and retained some element of ‘fur’ – and if possible, integrated the fur of his beloved Bengal.

We developed a new brand look and feel for him to incorporate not just his kitty’s fur, but to celebrate furs of all lengths and textures, to reflect the (sometimes crazy) range of animals he has worked with.

He immediately fell in love with the branding direction and logo, so much he stuck furs all throughout his studio as well! We are loving how Craig has embraced the brand and have fun coming up with new furry ideas to help promote his work. 

Project: World Travellers

Project: World Travellers

WORLD TRAVELLERS

A group of travel agents formed a new co-operative model of travel agency to escape the dysfunctional franchise model they were working under.

A new name and brand were developed and rolled out across all collateral and media. A flexible colour palette was created which reflected different travel destinations as well as the various World Travellers’ regional offices. Files of all brand elements and templates for promotional tools were built and are now cloud-hosted so they are easily accessible to members. The brand manual was produced and is used to guide the application of the brand.