Project: Mount Brown Estates: Brand Strengthening

Project: Mount Brown Estates: Brand Strengthening

by | Aug 8, 2019

< Back to Our Work

Mount Brown Estates

We have worked with Mount Brown Estates for a number of years now, designing wine labels and helping with marketing campaigns. We were very excited when they approached us at the start of 2019 saying they were ready to take their brand to the next level. This didn’t mean just strengthening the look of the brand, but what the story behind Mount Brown Estates really was, and how we could make that clearer to wine lovers around New Zealand and beyond.

We swiftly launched in to our four-stage process, and discovered the ‘why’ behind Mount Brown Estates; their team, the vineyards, and the winery. Everything they do comes from a great understanding of the entire process of creating wine, and knowing that having care and control over the process from vine-to-bottle allows Mount Brown Estates to create the high quality drop that they do.

Going through this research, development, and final story telling process allowed our creative juices to flow in to how we might let this story flow in to the visual representation of the band. And thus, we were inspired by the teams’ passion for the process, and their work ethic on the vineyard and in the winery. The entire team is a hands-on, can do bunch, and the story behind father-daughter duo, Tony and Catherine, having literally built this business with their own hands – we wanted to reflect that in the creative. So we set out gathering some historical scribblings of their original plans for the vineyard and winery as graphic elements, and also developed some intricate and rustic hand-drawn pieces of vineyard and winery imagery.

The overall effect is a slick but warm and approachable brand, elevating their business in the market and helping to drive interest and trust in the brand.

Image: Original mood board brainstorm for aesthetic elements of the brand.

VISIT MBE WEBSITE

ILLUSTRATIONS

We worked closely with local artist, Hannah Weeber, to create a series of beautiful hand-drawn images for the brand.

 

Project: Paul Reed Homes Illustration

Project: Paul Reed Homes Illustration

by | Nov 2, 2017

< Back to Our Work

PAUL REED HOMES: ILLUSTRATION

Local Career Builder, Paul Reed Homes, recently picked up three new gongs at the annual Canterbury Master Builders’ House of the Year Awards; a Local Category Winner, a Gold Award, and a Local Supreme Winner. Paul wanted to get the word out in a creative way, and got in touch with us here at G&A to put together a marketing plan, which involved commissioning us to do a beautifully refined illustration of the types of homes he is passionate about building.

G&A has helped Paul from success to success and got his company’s name and superior craft ‘out there’. This latest campaign follows off the back of an incredibly successful ‘social conscience’ campaign we did for him involving donating $5,000 worth of Untouched World gloves to the homeless people of Christchurch via The City Mission, and setting up a givealittle page encouraging his community peers to do the same. Good on ya, Paul!

Project: DIYhomesales.nz

Project: DIYhomesales.nz

by | Nov 1, 2017

< Back to Our Work

DIYHOMESALES.NZ

Private selling of houses is a growing trend. G&A enthusiastically took on the challenge of presenting this entirely new way of selling real estate to the public. We created a friendly, approachable brand that promotes benefits to the seller and puts sellers in the spotlight, not agents. We created visual brand elements including the first of a range of entertaining short cartoons imagining what sellers might do with the money they save.
VISIT DIY WEBSITE

Project: Medbury School

Project: Medbury School

by | Nov 9, 2016

< Back to Our Work

MEDBURY SCHOOL

Leading private boys primary school, Medbury School, approached us develop a creative concept for their updated core values, with focus on a set of base skills spanning across all educational sectors such as creativity, confidence, compassion, environmental awarenees, and embracing the digital world, that every student would graduate and enter the next phase of their life with. They had been calling this ‘The Medbury Boy’ which sparked the inspiration of presenting these core values as a fun, anatomical infographic with various objects and illustrations representing each category of skills.

This was developed to use as a small brochure introducing their updated core values alongside presenting the schools’ facility developments at their end-of-year prizegiving. Plans to roll out this creative across the rest of their marketing materials are in the works as we speak!

Working alongside local rockstar photographer, Dave Richards, to bring our concept to life was an absolute treat!

Project: Christchurch International Airport Limited

Project: Christchurch International Airport Limited

by | Nov 10, 2013

< Back to Our Work

Christchurch INTERNATIONAL AIRPORT LIMITED (CIAL)

G&A has designed and produced 17 annual reports for Christchurch International Airport Limited (CIAL) to date.

The challenge has been to keep 17 years of annual reports looking fresh. Each year, the team at G&A has considered carefully the highlights for CIAL, along with wider community trends and influences, and created a narrative theme employing graphic devices, style of photography, illustrations and text quote styles.