Project: NZFoam Brand Development

Project: NZFoam Brand Development

G&A believes that NZFoam’s insulation product is markedly different from other insulation products on the New Zealand market and shows distinct features and benefits. Which is why we were more than keen to help set up the strategy to launch them to the forefront of the kiwi building professionals and punters in 2019.

In 2018, we worked with them to develop their brand story to lay the foundations for country-domination; outlining their core values, unique selling point and elevator pitch to help unify the team and help educate their potential customers on how superior their insulation is to all others. Developing the tagline ‘Warmer Forever’ to encompass what we want to communicate to the public, and refreshing their website to make it mobile friendly, SEO friendly, and communicating the product benefits clearly and effectively.

WEBSITE UPGRADE

The brand new NZFoam website is the company’s most significant branding tool and G&A generated an information hierarchy and keyword-rich written content; designed the site; and built the site in-house, optimising it for future Search Engine Marketing and other online digital marketing activities.

Project: Eliot Sinclair Rebrand and Website

Project: Eliot Sinclair Rebrand and Website

ELIOT SINCLAIR & PARTNERS

In 1932, Registered Surveyor Eliot Orton Sinclair founded the surveying firm ‘Eliot O Sinclair’ in Christchurch which has since evolved into the entity now known as Eliot Sinclair & Partners Ltd. In 2018, we begun working with Eliot Sinclair & Partners (ESP) to refresh their brand identity and internal brand story to boost their profile and rightfully place them as one of Christchurch’s best firms amongst their competitors.

ENGAGING WEBSITE

The brand new Eliot Sinclair website is the company’s most significant branding tool and G&A generated an information hierarchy and written content; designed the site; and built the site in-house, tying in with their existing Google Adword scheduling which was running through their old site.

Project: Foodstuffs South Island Gala 2018

Project: Foodstuffs South Island Gala 2018

FOODSTUFFS SOUTH ISLAND GALA 2018

We were elated to help Foodstuffs South Island celebrate their milestone of hitting $3b in turnover this year with a series of outrageous events for staff and members. Inspired by the simultaneous release of their new book “Feeding the South: A history of Foodstuffs in the South Island 1928–2018” by Alan Malcolmson with John McCrystal, we put together a theme of the landscape of grocery shopping for New Zealanders in the 1920s, 30s, and 40s.

The largest event for the Members was held in the great hall of the Wigram Airforce Museum, appropriately surrounded by the stunning aircraft of the early 20th Century. We worked closely with the team at Theme Productions to bring our ‘Blast from our Past’ theme to life in the hall, and we were entertained by the wonderfully hilarious MC, Michele A’Court, who walked us through a week in the life of a regular shopper in the 1920s.

Later in the night, we were enthralled by the live music of the Garden City Big Band, while dance troupe, The Swingtown Rebels, performed a range of vintage dances – and even taught a quick lesson to the 300+ attendees so we could all dance on-theme for the rest of the night!

It all wound down in a hidden area set up as a traditional Speakeasy bar before guests ‘charleston’ed’ and ‘lindy-hopped’ on home.

We’d like to congratulate FSSI again for their hard work to supply the South Island with it’s grocery needs.

Project: AKIVA

Project: AKIVA

The Phone Guys approached us at the end of 2017 to revamp their brand. They had already done the leg work in renaming themselves, and updating their service offering from being telecommunications focussed to full-service technology solutions for businesses. This small, local team have a heck of a lot of personality and wanted their new brand to reflect that. G&A developed a new logo for the new company name, Akiva, and a brand look and feel that is modern, approachable, and multi-faceted in it’s approach to colour which is now being rolled out across the company’s marketing touch points; most notably the new, slick website with an online shop designed and developed in-house at G&A.