Project: The Tuning Fork: Rebrand

Project: The Tuning Fork: Rebrand

The Tuning Fork

The Tuning Fork were wanting to rebrand their existing Auckland club venue “The Great South Pacific Tuning Fork” with a new logo and brand aesthetic that best represents where the venue is situated today in the local and international music industry. The refreshed and modernised branding has been rolled out across the venue website, social media presence, venue signage and print collateral.

G&A set to work to create a dynamic and contemporary brand which was genre-less and reflected the key offering of the venue: sound! A set of icons and textures were developed to represent soundforms, and a strong colour palette developed to set them apart from other live music venues in Auckland. The logo itself is text-based, but reflects the 3D form of a sound wave ebbing and flowing.


The pièce de résistance of the rebrand is the Tuning Fork’s new website. Featuring all the key elements of the new look & feel, and an automated gig listing system to make adminstrative staffs’ lives easier for managing announcements, and taking down shows the day after they have happened. Built completely responsive to work on desktops, tablets and mobile.


Project: Mount Brown Estates: Brand Strengthening

Project: Mount Brown Estates: Brand Strengthening

Mount Brown Estates

We have worked with Mount Brown Estates for a number of years now, designing wine labels and helping with marketing campaigns. We were very excited when they approached us at the start of 2019 saying they were ready to take their brand to the next level. This didn’t mean just strengthening the look of the brand, but what the story behind Mount Brown Estates really was, and how we could make that clearer to wine lovers around New Zealand and beyond.

We swiftly launched in to our four-stage process, and discovered the ‘why’ behind Mount Brown Estates; their team, the vineyards, and the winery. Everything they do comes from a great understanding of the entire process of creating wine, and knowing that having care and control over the process from vine-to-bottle allows Mount Brown Estates to create the high quality drop that they do.

Going through this research, development, and final story telling process allowed our creative juices to flow in to how we might let this story flow in to the visual representation of the band. And thus, we were inspired by the teams’ passion for the process, and their work ethic on the vineyard and in the winery. The entire team is a hands-on, can do bunch, and the story behind father-daughter duo, Tony and Catherine, having literally built this business with their own hands – we wanted to reflect that in the creative. So we set out gathering some historical scribblings of their original plans for the vineyard and winery as graphic elements, and also developed some intricate and rustic hand-drawn pieces of vineyard and winery imagery.

The overall effect is a slick but warm and approachable brand, elevating their business in the market and helping to drive interest and trust in the brand.

Image: Original mood board brainstorm for aesthetic elements of the brand.


We worked closely with local artist, Hannah Weeber, to create a series of beautiful hand-drawn images for the brand.


Project: NZFoam Brand Strengthening & Mascot Creation

Project: NZFoam Brand Strengthening & Mascot Creation

G&A believes that NZFoam’s insulation product is markedly different from other insulation products on the New Zealand market and shows distinct features and benefits. Which is why we were more than keen to help set up the strategy to launch them to the forefront of the kiwi building professionals and punters in 2019.

In 2018, we worked with them to develop their brand story to lay the foundations for country-domination; outlining their core values, unique selling point and elevator pitch to help unify the team and help educate their potential customers on how superior their insulation is to all others. Developing the tagline ‘Warmer Forever’ to encompass what we want to communicate to the public, and refreshing their website to make it mobile friendly, SEO friendly, and communicating the product benefits clearly and effectively.

In 2019, we set out to find more creative ways to communicate this message, and decided the best way to do that would be to create a friendly mascot. We then got the word out there about our new mascot by launching a nationwide naming competition packed full of fantastic prizes. In June 2019, we found out his name: Filmore.


The brand new NZFoam website is the company’s most significant branding tool and G&A generated an information hierarchy and keyword-rich written content; designed the site; and built the site in-house, optimising it for future Search Engine Marketing and other online digital marketing activities.

Project: Foodstuffs South Island Gala 2018

Project: Foodstuffs South Island Gala 2018


We were elated to help Foodstuffs South Island celebrate their milestone of hitting $3b in turnover this year with a series of outrageous events for staff and members. Inspired by the simultaneous release of their new book “Feeding the South: A history of Foodstuffs in the South Island 1928–2018” by Alan Malcolmson with John McCrystal, we put together a theme of the landscape of grocery shopping for New Zealanders in the 1920s, 30s, and 40s.

The largest event for the Members was held in the great hall of the Wigram Airforce Museum, appropriately surrounded by the stunning aircraft of the early 20th Century. We worked closely with the team at Theme Productions to bring our ‘Blast from our Past’ theme to life in the hall, and we were entertained by the wonderfully hilarious MC, Michele A’Court, who walked us through a week in the life of a regular shopper in the 1920s.

Later in the night, we were enthralled by the live music of the Garden City Big Band, while dance troupe, The Swingtown Rebels, performed a range of vintage dances – and even taught a quick lesson to the 300+ attendees so we could all dance on-theme for the rest of the night!

It all wound down in a hidden area set up as a traditional Speakeasy bar before guests ‘charleston’ed’ and ‘lindy-hopped’ on home.

We’d like to congratulate FSSI again for their hard work to supply the South Island with it’s grocery needs.

Project: Eliot Sinclair Rebrand and Website

Project: Eliot Sinclair Rebrand and Website


In 1932, Registered Surveyor Eliot Orton Sinclair founded the surveying firm ‘Eliot O Sinclair’ in Christchurch which has since evolved into the entity now known as Eliot Sinclair & Partners Ltd. In 2018, we begun working with Eliot Sinclair & Partners (ESP) to refresh their brand identity and internal brand story to boost their profile and rightfully place them as one of Christchurch’s best firms amongst their competitors.


The brand new Eliot Sinclair website is the company’s most significant branding tool and G&A generated an information hierarchy and written content; designed the site; and built the site in-house, tying in with their existing Google Adword scheduling which was running through their old site.