by TheGivebackAgency | Nov 9, 2017
In late 2015, two things became obvious: firstly, that the regional stock of damaged houses was finite and Smartlift needed to promote its service to retain the lion’s share of the work still available while considering its strategy for the future. Secondly, the company became aware it was now time to put something back into the community that had given it so much work.
They rightly looked to the valiant team at G&A Creative Agency to help.
We went to the drawing board to create a campaign to raise brand recognition and ensure the company’s point of difference came across. The campaign had to find qualified leads that would ultimately generate referrals and increased business for Smartlift.
We came up with finding an earthquake-damaged community building, such as a clubhouse or similar, that would benefit from the Smartlift process. Smartlift would lift and level it at no cost for the benefit of the community using it. All promotion would focus on benefits to the community rather than on the client, and community engagement would be encouraged. Costs of running this type of campaign, even including the building lift, can be much less than running a typical advertising campaign with conventional media placement.
Increase in website visits
The campaign raised the public profile of Smartlift beyond expectations. And best of all, the results were measurable.
- 231,463 impressions by 123,273 unique users of the Smartlift brand on social media.
- Growing the Smartlift Facebook page from 0 to 1,093 “likes”
- Nearly 10,000 visits, including 7,036 unique visitors, to Smartlift’s website in two months
- Average daily traffic to the Smartlift website increased by 600% during the campaign.
- The majority of the group is between the ages of 25 and 44; 60% are female and 40% male, mostly from Christchurch, New Zealand.
by TheGivebackAgency | Nov 2, 2017
Nelson Walker Wines is a new company supplying top quality wines at great value prices, from selected vineyards around Australia’s premier wine growing regions specifically for the Chinese market. They approached G&A for a company logo, a brand for their Thirsty Matilda wines, and a product catalogue. We came up with a vibrant, lively, and passionately Australian-looking brand and set of labels for Thirsty Matilda, featuring Australian Outback landscapes and a splash of rich colour representative of Aboriginal paint pigments made from the land.
We also wrote, created the content and co-ordinated production of the catalogue. Nelson Walker’s Chinese clients can now compile their own special event or corporate wine brand and labels from components and templates generated by G&A, or order a completely bespoke label done from scratch.
by TheGivebackAgency | Nov 1, 2017
The Carter Group approached us to create a brand identity for their new industrial inland port development at Rolleston. The brief was to develop a strong visual identity to match the weight of the amazing opportunity this creates for South Island logistics and local businesses. We developed a brand, designed and built them a website, and are now in the process of putting together the rest of their collateral including brochures, billboards, advertisements and stationery.
by TheGivebackAgency | Nov 1, 2017
Private selling of houses is a growing trend. G&A enthusiastically took on the challenge of presenting this entirely new way of selling real estate to the public. We created a friendly, approachable brand that promotes benefits to the seller and puts sellers in the spotlight, not agents. We created visual brand elements including the first of a range of entertaining short cartoons imagining what sellers might do with the money they save.
by TheGivebackAgency | Oct 26, 2017
G&A worked with KSL’s existing logo and colour palette, and created a new website for the KSL group of companies. The website’s information flow has been thoughtfully updated and now features a logical pathway for searching information on KSL Insurance and KSL Claims Audit business respectively. Content was generated, edited and curated by G&A, and site building, hosting and content management training for KSL staff arranged.
