Project: Nelson Walker Wines

Project: Nelson Walker Wines

Nelson Walker Wines

Nelson Walker Wines is a new company supplying top quality wines at great value prices, from selected vineyards around Australia’s premier wine growing regions specifically for the Chinese market. They approached G&A for a company logo, a brand for their Thirsty Matilda wines, and a product catalogue. We came up with a vibrant, lively, and passionately Australian-looking brand and set of labels for Thirsty Matilda, featuring Australian Outback landscapes and a splash of rich colour representative of Aboriginal paint pigments made from the land.

We also wrote, created the content and co-ordinated production of the catalogue. Nelson Walker’s Chinese clients can now compile their own special event or corporate wine brand and labels from components and templates generated by G&A, or order a completely bespoke label done from scratch.

Project: IPORT

Project: IPORT

The Carter Group approached us to create a brand identity for their new industrial inland port development at Rolleston. The brief was to develop a strong visual identity to match the weight of the amazing opportunity this creates for South Island logistics and local businesses. We developed a brand, designed and built them a website, and are now in the process of putting together the rest of their collateral including brochures, billboards, advertisements and stationery.

Project: DIYhomesales.nz

Project: DIYhomesales.nz

DIYHOMESALES.NZ

Private selling of houses is a growing trend. G&A enthusiastically took on the challenge of presenting this entirely new way of selling real estate to the public. We created a friendly, approachable brand that promotes benefits to the seller and puts sellers in the spotlight, not agents. We created visual brand elements including the first of a range of entertaining short cartoons imagining what sellers might do with the money they save.

Project: KSL

Project: KSL

G&A worked with KSL’s existing logo and colour palette, and created a new website for the KSL group of companies. The website’s information flow has been thoughtfully updated and now features a logical pathway for searching information on KSL Insurance and KSL Claims Audit business respectively. Content was generated, edited and curated by G&A, and site building, hosting and content management training for KSL staff arranged.

Project: Zak Finance

Project: Zak Finance

Small loans company, Zak, has been operating in Invercargill since 1985. The company needed a cost-effective re-brand to stand out from the competition. We went through the G&A four-stage branding process to identify the company’s values and its point of difference before beginning the design process.

THE DETAILS

We gave Zak a bright, breezy, non-threatening voice and look (with a touch of humour) reflecting the new brand story and applied it to the company email footer, stationery, signage and website.

Designed by: G&A Creative Agency
Built by: Catchlight