Project: NZFoam Brand Development

Project: NZFoam Brand Development

G&A believes that NZFoam’s insulation product is markedly different from other insulation products on the New Zealand market and shows distinct features and benefits. Which is why we were more than keen to help set up the strategy to launch them to the forefront of the kiwi building professionals and punters in 2019.

In 2018, we worked with them to develop their brand story to lay the foundations for country-domination; outlining their core values, unique selling point and elevator pitch to help unify the team and help educate their potential customers on how superior their insulation is to all others. Developing the tagline ‘Warmer Forever’ to encompass what we want to communicate to the public, and refreshing their website to make it mobile friendly, SEO friendly, and communicating the product benefits clearly and effectively.


The brand new NZFoam website is the company’s most significant branding tool and G&A generated an information hierarchy and keyword-rich written content; designed the site; and built the site in-house, optimising it for future Search Engine Marketing and other online digital marketing activities.

Project: Eliot Sinclair Rebrand and Website

Project: Eliot Sinclair Rebrand and Website


In 1932, Registered Surveyor Eliot Orton Sinclair founded the surveying firm ‘Eliot O Sinclair’ in Christchurch which has since evolved into the entity now known as Eliot Sinclair & Partners Ltd. In 2018, we begun working with Eliot Sinclair & Partners (ESP) to refresh their brand identity and internal brand story to boost their profile and rightfully place them as one of Christchurch’s best firms amongst their competitors.


The brand new Eliot Sinclair website is the company’s most significant branding tool and G&A generated an information hierarchy and written content; designed the site; and built the site in-house, tying in with their existing Google Adword scheduling which was running through their old site.

Project: Primo Bathroomware

Project: Primo Bathroomware

Primo Bathroomware

Primo is a Christchurch-based manufacturer that makes bathroom cabinetry locally. Their point of difference is that the products feature high-quality imported European vanity tops, basins and hardware. The company is family-owned and has operated for about three decades successfully, dealing mainly with bathroomware retailers and installers without the need for direct-to-public retail promotions.

Plans for expansion of the market into Auckland required an update of the brand to give it a personality that appeals to the end user. So Primo came to the team at G&A to get the job done. The market was identified as women in the mid-to-upper socio-economic group, and so we worked with them to develop the brand in a direction that felt more feminine, fashionable, and fun; developing the use of the original ‘spots’ from their old logo and refreshing the colour palette.

We then commissioned clean and crisp photography of their entire product range, to be used across the website and a brochure we developed with them to help customers personally select their preferred design features and create their own unique bathroomware.

Project: Niue’s Kalaga Beer Brand

Project: Niue’s Kalaga Beer Brand


We were asked to develop a simple but strong brand for a new beer for export to Niue. We researched and came up with the name ‘kalaga’ – meaning to ‘shout’, i.e. buy someone a drink, in Niuean. Happily, the sound of it mimics the word ‘lager.’ The brand was applied first to the product packaging: can labels and cartons. The sumptuous patterned backgrounds on the labels are drawn from reference to Niuean weaving, a respected cultural practice on the island.


Project: SmartLift

Project: SmartLift

SmartLift Systems

In late 2015, two things became obvious: firstly, that the regional stock of damaged houses was finite and Smartlift needed to promote its service to retain the lion’s share of the work still available while considering its strategy for the future. Secondly, the company became aware it was now time to put something back into the community that had given it so much work.

They rightly looked to the valiant team at G&A Creative Agency to help.

We went to the drawing board to create a campaign to raise brand recognition and ensure the company’s point of difference came across. The campaign had to find qualified leads that would ultimately generate referrals and increased business for Smartlift.

We came up with finding an earthquake-damaged community building, such as a clubhouse or similar, that would benefit from the Smartlift process. Smartlift would lift and level it at no cost for the benefit of the community using it. All promotion would focus on benefits to the community rather than on the client, and community engagement would be encouraged. Costs of running this type of campaign, even including the building lift, can be much less than running a typical advertising campaign with conventional media placement.


Reach (Unique Users)

Page 'Likes' from 0


Increase in website visits

The campaign raised the public profile of Smartlift beyond expectations. And best of all, the results were measurable.


  • 231,463 impressions by 123,273 unique users of the Smartlift brand on social media.
  • Growing the Smartlift Facebook page from 0 to 1,093 “likes”
  • Nearly 10,000 visits, including 7,036 unique visitors, to Smartlift’s website in two months
  • Average daily traffic to the Smartlift website increased by 600% during the campaign.
  • The majority of the group is between the ages of 25 and 44; 60% are female and 40% male, mostly from Christchurch, New Zealand.