Mount Brown Estates
We have worked with Mount Brown Estates for a number of years now, designing wine labels and helping with marketing campaigns. We were very excited when they approached us at the start of 2019 saying they were ready to take their brand to the next level. This didn’t mean just strengthening the look of the brand, but what the story behind Mount Brown Estates really was, and how we could make that clearer to wine lovers around New Zealand and beyond.
We swiftly launched in to our four-stage process, and discovered the ‘why’ behind Mount Brown Estates; their team, the vineyards, and the winery. Everything they do comes from a great understanding of the entire process of creating wine, and knowing that having care and control over the process from vine-to-bottle allows Mount Brown Estates to create the high quality drop that they do.
Going through this research, development, and final story telling process allowed our creative juices to flow in to how we might let this story flow in to the visual representation of the band. And thus, we were inspired by the teams’ passion for the process, and their work ethic on the vineyard and in the winery. The entire team is a hands-on, can do bunch, and the story behind father-daughter duo, Tony and Catherine, having literally built this business with their own hands – we wanted to reflect that in the creative. So we set out gathering some historical scribblings of their original plans for the vineyard and winery as graphic elements, and also developed some intricate and rustic hand-drawn pieces of vineyard and winery imagery.
The overall effect is a slick but warm and approachable brand, elevating their business in the market and helping to drive interest and trust in the brand.