G&A was engaged as a long-term business partner, to work across the board on the state-owned enterprise’s visual identity and develop the core message that Solid Energy is New Zealand’s leading resources company with strong environmental values.

The logo was refreshed and a brand manual produced. Corporate headquarters received a complete internal fit-out in the new look. A coherent way-finding and signage system was then designed, and introduced nationwide over two years through every Solid Energy site.