This overview has been designed to provide you with an overview and “lite-audit” of your current web presence and brand from an outside perspective.
YOUR CURRENT STORY
WE SPENT 10 MINUTES LOOKING OVER YOUR WEB & SOCIAL MEDIA PRESENCE
HERE ARE THE THREE KEY POINTS OF YOUR BRAND THAT STOOD OUT FOR US:
It appears your business provides branded merchandise solutions and the language on your website implies you provide deeper marketing solutions. (ROI, targetted etc.)
Bricks & MORTAR
No aggressive direct lead-generation or call-to-actions and as depicted in some photos from Instagram it appears business is currently very direct and relational.
Corporate gifts are available, along with many a very broad range of service offerings.
It feels as if you might be able to provide any solution for anybody if the price is right.
The idea of sustainability is touched on thoroughly through the messaging across your business and website. The key driver behind why sustainability is important and the impact of that sustainability to the product is somewhat obscure however.
THE BOTTOM LINE IS THE BOTTOM LINE: BUT VALUE PROPOSITION IS KEY
No amount of clever marketing tactics, digital wizardry or flashy advertising will consistently drive more sales and meaningfully and scalably grow your business if the value proposition isn’t absolutely 100% rock solid.
Ensuring your story is right and can be explained to a 5 year old, a 75 year old and your target market is step 1.
SILVER STRIPE, WORDPRESS,
Platforms are simply tools: for every tool there is HYGIENE required.
Once HYGIENE is in place TACTICS can begin. Both require a foundation of crystal clear communication and a solid brand.