A group of travel agents formed a new co-operative model of travel agency to escape the dysfunctional franchise model they were working under.
A new name and brand were developed and rolled out across all collateral and media. A flexible colour palette was created which reflected different travel destinations as well as the various World Travellers’ regional offices. Files of all brand elements and templates for promotional tools were built and are now cloud-hosted so they are easily accessible to members. The brand manual was produced and is used to guide the application of the brand.