NIUE’s KALAGA BEER
We were asked to develop a simple but strong brand for a new beer for export to Niue. We researched and came up with the name ‘kalaga’ – meaning to ‘shout’, i.e. buy someone a drink, in Niuean. Happily, the sound of it mimics the word ‘lager.’ The brand was applied first to the product packaging: can labels and cartons. The sumptuous patterned backgrounds on the labels are drawn from reference to Niuean weaving, a respected cultural practice on the island.
NAME, BRAND, LABEL AND CARTON DESIGN AND PRODUCTION