LAKE TEKAPO [CONCEPT WORK]
We were approached by the Lake Tekapo Promotions group to give them some ideas on how to lift the township’s appeal to tourists. We jumped at the chance to excite them with an outsider’s perspective on what our favourite thing about Tekapo is, and what we believe to be their unique point of difference from other small towns in the area – the stunning night skies. We developed a logo concept inspired by constellations and the beautiful colours of the aurora that dances through the skies at night.
We fleshed this out with ideas on how to develop this in to a full marketing campaign, with brochures, t-shirts, bus decals, street signage, Christchurch Airport promotions and spreads in travel magazine Lonely Planet. We even developed a concept for Tekapo’s very own smart phone app which gives tourists a guide on all the things to see and do in Tekapo with special discount offers for using the app.